With the advancement of technology, our life is getting so much simpler. Before the era of smartphones, everyone used those phones with keyboards in them but then came the smartphones which taught us a new way to use them. Players like Nokia, HTC and Sony were the first companies to try capturing the Indian market. They tried hard but they failed in upcoming years to come as they were not able to lure the Indian buyers and their condition became difficult when the Chinese company Xiaomi begun its operations in India during the year of 2014.
Xiaomi’s tie-up with the e-commerce giant marked the dawn of the new smartphone era in India as it focused on providing cheap smartphones with a lot of features. Sony phones were expensive and they had only one specialty that is they offered water resistance up to large limits but no up-gradation in design took the company out of competition, Nokia used to operate on Windows OS which offered only some apps as compared to the Playstore and the apps were not even timely upgraded and Indian companies like Micromax didn’t show any up gradation in their product and finally lost to Chinese companies which offered new and better features and were cheap. Today many companies are running successfully in India like Realme, Samsung, Huawei, Oneplus, etc. So, if you are going to buy a smartphone, we are going to give you a list of most preferred smartphones which will come handy for you all-
The year 2014 marked the arrival of this Chinese giant in India and from that year this brand has surprised its rivals. Initially, it tied-up with e-commerce giant Flipkart to sell its smartphones. Nobody thought what followed next. The whole Mi 3 smartphones were purchases within seconds. The total number of users who logged on to Flipkart was around 5,00,000. This crashed the website. It was kind of a match made in smartphone heaven. According to sources, Xiaomi still leads the race of winning the smartphone race in India. It owns 27% of the total market in Q4, 2019share as compared to the earlier 26% in Q3, 2019. Some recent smartphones are Redmi Note 9, Xiaomi Poco X2, Redmi Note 9 Pro, Redmi K20, Redmi K20 Pro, Xiaomi Mi A3, etc. Not only in smartphones, but Xiaomi is also a leading manufacturer of fitness bands like Mi Band 4, Mi Smart TVs, earphones, bags, power banks, speakers, etc. Manu Jain is the current CEO of Xiaomi India.
Samsung is one of the most reputed brands all over the world. In terms of share, it occupies second place in the Indian market. It has a share of 19% in Q4, 2019 according to the reports, this is less than 20% in Q3, 2019. It is a South Korean company. It manufactures products like digital signage, refrigerators, SIM Card, IC, display, drivers IC, fitness bands, TVs, etc. B. D. Park is the current CEO of Samsung India. The latest Samsung phones are Samsung Galaxy M31, Samsung Galaxy S20, Samsung Galaxy S10, Samsung Galaxy S20 Ultra 5G, Samsung Galaxy A50, Samsung Galaxy M30, etc.
It is also a Chinese company and it has gained a lot of popularity in the previous 2 to 3 years of entry in the Indian market. It has launched various products in the Indian market to dethrone major brands. It has launched fitness bands, wired and wireless earphones, etc. They are also going to launch new smartphone series named Narzo. According to the reports, in Q4, 2019 it has a share of 8% which is less than 16% in Q3, 2019. Realme has launched a lot of budget and mid-range smartphones recently but still, it has lost its market share by a large margin. Madhav Sheth is the CEO of Realme India. It also comes under BBK electronics.
As its tagline says “Never Settle“, it has never compromised in its quality and aggressive design that too with less price as compared to other premium phones. Oneplus started giving tough competition to Apple and Samsung in the premium segment and now holds a share of 42% in the Indian market. Slowly, this brand has moved to the ultra-premium segment with the release of Oneplus 7 Pro which is placed nearly around 45,000 INR. Earlier, Oneplus used to keep the price around 30,000 INR but it has adopted a new strategy to increase the total profit and turnover. It is also going to launch its TV in India soon. Pete Lau is the global CEO of Oneplus. It also comes under BBK electronics.
Apple can be defined as a brand that is all luxury. In a country like India, if you own an iPhone this means you live a luxurious life. It will not be false to say that Apple is the ultra-premium brand of India. Every year, the sales remain the same no matter the cost decided by the company. It has products like Apple AirPods and AirPods Pro, Apple iPhone 11, Apple iPhone 11 Pro and Apple iPhone X recently. It has a share of 3% in the Indian market. Tim Cook is the worldwide CEO of Apple, INC.
It is the first company to unveil under-screen fingerprint back in CES 2018. It also comes under BBK electronics. In India, this company is known for budget smartphones and it appointed Sara Ali Khan as the brand ambassador. Kent Cheng is the current CEO of Vivo, India. Recently launched smartphones are Vivo S1 Pro, Vivo Z1 Pro, Vivo V15 Pro.
It is also a Chinese company that was recently in news following a ban in the U.S. But in India, it is one of the only brands which have given a tough competition to Xiaomi in the low and mid-range segment with its Honor series. It has also launched many premium phones but they are not as successful as other brands. It has a 10% share in the smartphone industry. Jay Chen is Huawei’s CEO in India.
It also comes under BBK electronics. In India, this company is known for budget smartphones and it appointed Kartik Aryan as the brand ambassador. It has also launched some high priced phones like the Reno series. Some newly launched list of phones is OPPO F15, OPPO Reno3 Pro, OPPO A31 2020, OPPO F11 Pro. Tom Lu is the CEO of Oppo, India
Nokia was one of the most trusted brands in India for many years. However, it made a huge loss in the early 2010’s due to not switching over from Windows OS. Now it finally came back but it has only performed average in the Indian market. Some smartphones launched by Nokia are Nokia 5.1 Plus, Nokia 6.1, Nokia 8.1, etc. Rajeev Suri is Nokia’s CEO in India.
It is a Taiwanese company known for the built quality as well as good budget phones. Recently, this company has only launched two smartphones that are Asus ROG 2 gaming phone and Asus Zenfone 6Z. The company released Asus Zenfone Max Pro M1 back in 2018 which sold pretty good but after that, there has been almost no phone apart from the above two phones. Jerry Shen is Asus India CEO.
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